You searched for: "*"

The results has been filter on Authors containing Hans H. Hapke.
ANA has found 1 results for you, in 161 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Experimental detailing

Marketing is a misleading concept. It is derived from "market", but marketing is not dealing with the "market", it is dealing with really existing people. Marketing needs above all information on potential clients and on what makes them move. This...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Hans H. Hapke
June 15, 1986
×

Citation

Hapke, H. H. (1986a, June 15). Experimental detailing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/experimental-detailing